THOUGHT LEADERSHIP with Eva Jannotta: Identifying Your Message, Amplifying Your Voice, and Owning Your Legacy
Casey and Julie sit down with Eva Jannotta, founder of Simply Put Strategies, to talk all things thought leadership, influence, social media, legacy, and the real secret to successful marketing.
TOP TAKEAWAYS:
Your thought leadership is your legacy
Decide what you are creating FIRST before you start to figure out how to market it.
Figure out your likes and dislikes! Thought leadership doesn't exist in neutral.
Your thing will be constantly evolving- how you speak about something today will be different than the future, but that is no reason to keep quiet NOW.
Fill your cup with what is meaningful to YOU to sustain yourself.
You DON'T NEED TO DO ALL THE THINGS. When it comes to social media, subtraction is better. Choose the channel that best suits you, and let the rest go.
Eva Jannotta helps women leaders defy the status quo, amplify our influence and expand our wealth and power through thought leadership strategy, advisory and marketing. Clients have included women entrepreneur's mentor Ali Brown, diversity and inclusion advisor Stacey Gordon, women's leadership speaker Selena Rezvani and more. Her Big Hairy Audacious Goal is to end gender and racial discrimination. Eva grew up in Silver Spring, Maryland and now lives in Phoenix, Arizona with her partner.