LEAD with Brittany Gooden: On building new leadership, and breaking norms of tradition with truth, love, and compassion
Julie and Casey sit down with Brittany Gooden (founder of the Good End) to talk about changing the way we think about business, why we can't make change using the same tools that can hurt us, questioning tradition with truth, the surprising healing journey of entrepreneurship, and measuring success by lives changed, not dollars earned.
TOP TAKEAWAYS
Effective leadership requires you to slow down, get vulnerable, stop comparing yourself to others, and most of all to heal yourself first.
Trust yourself: Your life experience is wisdom waiting to be deciphered
It's okay not to know everything.
Not all advice is good advice—get curious where they are coming from to see if it fits with your journey
Success can be measured by all kinds of metrics, not just monetary ones.
When you don't know what people need, ASK and then LISTEN to what they tell you.
About Brittany Gooden: The idea for Good End came to Brittany when she realized how often friends of small businesses approached her to help them create digital content to support their brand marketing. But with her experience in content creation working on large-scale productions in TV, media, and advertising, she knew the ins and outs of creating just one piece of content would require a thought-out strategy and a sizable budget that almost always wouldn’t guarantee a significant return.
Most of these knowledge seekers happened to be trailblazing women and people of color whose businesses are centered around a cause, so Brittany sought to help them create the marketing and digital tools they need on their own so their companies can continue to thrive. With an eye for engaging visuals and a passion for supporting the entrepreneurial community, Good End was formed.