AMBITIOUS with Ann Shoket: Community, collaboration, and the future of power
Julie and Casey sit down with Ann Shoket, founder of New Power Media and owner of The List, to talk about her journey from editor of Seventeen to author to community builder, why millennial women revolutionized the workplace and the world, redefining polish, and building communities that help women of all ages achieve and succeed.
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TOP TAKEAWAYS:
As the Editor of Seventeen Magazine in the early 2000’s, Ann witnessed a sea change in what young women wanted to talk about — suddenly instead of advice about summer dating, they wanted advice about summer internships. It’s no surprise, really. Teen girls are natural innovators, and millennial women changed everything about how we work. (Watch Ann’s TED talk here.) https://www.ted.com/talks/ann_shoket_why_we_should_all_be_more_millennial
New power can’t just LOOK different (as in seeing more non-white, non-male people having it) . . . it must BE different. New power is diverse, transparent, inclusive, accountable, and collaborative.
We all have a part to play in changing the “women just don’t support other women” narrative. Challenging our own beliefs about scarcity of opportunity and seeing other women as opportunities to learn and grow instead of a threat is a start. And, you have to show up for other people if you want them to show up for you.
Mini-lesson: Taking your time space is a power move.
Ann Shoket is a trailblazing senior media executive who has been a key architect in shaping the national conversation about ambition and success for women.
She has brought two major young women’s media brands to number one across every category. And most recently, her media and events company, New Power Media, acquired TheLi.st, a pioneering digital community for high-impact women in media, technology and business.
Shoket is the author of the widely-acclaimed book, The Big Life, which was hailed by The New York Times as “a guide for women in their 20s and 30s who are hungry for a job they love, a supportive network of friends, respect from their posses and partners who want all those things for them as badly as they do.”
Shoket has been a consultant and a regular contributor for Good Morning America. She speaks for conferences and corporations including TEDx, SXSW, The Pennsylvania Women's Conference, Facebook, Microsoft, Avon and more.
Forbes has named Shoket one of the “10 Most Powerful US Fashion Magazine Editors.” Folio: named her one of the “Top Women in Media”. www.annshoket.com